Outdoor advertising company JCDecaux has partnered with beauty brand Neutrogena, media agency UM and creative agency Cowan to create a special-build panel that dispenses free sample-size sunscreen bottles.
The panel was launched during the Australian Open finals week when the city swells with visitors and locals.
Located at the busy Flinders and Swanston streets tram stop, the bespoke panel will provide commuters with a 14mL bottle of Neutrogena's new Ultra-Sheer Dry-Touch Sunscreen Lotion - all with just the push of a button.
JCDecaux head of creative solutions Ashley Taylor says the panel was perfect to help Melbourne locals and tourists ward off the brutal summer sun during the Australian Open finals week.
“This panel showcases the ability to get a product directly into the hands of people, and the creative possibilities of out-of-home to reach and engage with audiences in outdoor environments, in a fun and memorable way," Taylor says.
"This panel has been custom-built to dispense a generous sample of Neutrogena's sunscreen and we’re happy to be doing our bit to help Aussies stay sun safe while they’re out and about.”
The panel is on display until February 3.
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