Sunny Advertising social.
Independent agency Sunny Advertising has taken several proactive steps to fight burn out.
CEO Sarah Davis said stress and mental wellbeing is a major issue in advertising agencies regardless of size or location.
The 2024 Mental Health Survey indicated 70% in media, marketing and creative sectors have experienced burnout over the past 12 months.
“We know there is a strong connection between physical and mental health and our Wellness Program is all about keeping things fun, balanced and good for the soul,” Davis said.
“Every month, two of our team members take the role as Wellness Champions where they create a theme and roll it out, it could be anything from a walking challenge, to stretching, breathing and other mental and physical activities.
“We’ve created a Wellness Calendar and a chat hub which includes our monthly wellness challenges as well as sharing tips like healthy food options, podcasts, articles and anything else which contributes to positive personal and team wellness.
“While we do employ staff across a diverse age group, we do have a large percentage of team members who are under 35 years of age so we are really aware of the need to balance their work and professional lives while managing external issues which impact upon them such as the current cost of living, housing affordability and social media,” Sarah said.
Davis said the wellbeing approach circles back to what is known as The Sunny Standard which is a reflection of the agency’s values and the behaviours used to uphold them.
“Adopting our own Wellness Program not only benefits our team but it also plays an important role in retaining and attracting high quality staff,” she said.
“At the end of the day it’s a key driver in how we strategically position ourselves as an agile and results driven agency.”
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