Val Morgan Digital has appointed Ben Tyers as Editor for the new title Thrillist Australia.
He is a former Editor at Urban List Melbourne.
Thrillist is the number one food, drink and travel brand for Gen Z and Millennials in the U.S. VMD will launch Thrillist Australia in early 2021.
"I'm excited to be joining the Val Morgan Digital team to help introduce Thrillist to even more Aussies," says Tyers.
"I'm confident that local readers will love our unique and diverse stories that champion the best places to eat and drink, the bucket list travels destinations and events that will help us get back to some normality."
Helen Hollyman, editor-in-chief, Thrillist: “Thrillist is the go-to essential destination for the Gen-Z and Millennial adventurous searching for how to have the best experiences in food, drink, and travel."
Brian Florido, Managing Director, Val Morgan Digital:“With Ben now on board as Editor, we’re that step closer to launching Thrillist Australia. We have plenty of first-to-market initiatives ready to go and we’re excited to unveil these in early 2021.
"We’re confident the content will deliver something new for consumers, while offering brand partners the chance to further amplify digital campaigns across various platforms and screens."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.