Amplify creates three senior roles

By AdNews | 7 December 2023
Paige Lewis, Karina Munoz and Claire Hewitt.

Global creative agency Amplify has created three new senior roles in the Australian team.

Karina Munoz becomes GM after being head of clients since 2022 and joining the agency in 2020. Munoz previously worked in New York for six years at MKG-Experiential Marketing. As GM, Munoz will oversee all agency operations, finance, and client relationships.  

Claire Hewitt will become head of production after eight years with Amplify working in both the London and Sydney offices, Hewitt has led production for global clients including NIKE, Airbnb, PlayStation, and Google.  

Paige Lewis is re-joining Amplify as head of brand and growth, APAC. Lewis worked for the agency in both London and Sydney as a business director before leaving for two years to launch United Entertainment Group’s APAC office. 

Jonathan Emmins, founder and global CEO of Amplify, said as the agency grows globally and expands further in APAC, it’s great to welcome Lewis back.

"Having worked on big global campaigns for clients including adidas, Samsung and KFC, and with stints in both Amplify’s UK and Australian hubs, we can’t think of anyone better to lead this next stage of growth," he said.

"With her drive, smarts and infectious enthusiasm Paige will be using her broad marketing experience to help clients, existing and new, build worlds, break formats, and create culture across the region.”

Of Munoz and Hewitt’s promotions, Gareth Davies, managing partner of Amplify Australia, said it's a thrill to be able to promote from within to fill these leadership roles.

"Rewarding their incredible work and contribution to the business over the years, whilst leveraging their expertise in their respective disciplines to further build our business, culture, and legacy," he said.

"We welcome this new generation of female leadership and look forward to the impact they’ll make to the agency and the industry."

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