Jordan Dale, Caitlin Todd, Joel Menegazzo and Aaron Bilham.
As Amplify, approaching one year since joining Common Interest, has appointed Jordan Dale to the newly created role of global creative director.
Relocating from Amplify’s London hub to Sydney, Dale will work across the agency’s Australian, UK and US offices.
Prior to joining Amplify, Dale held senior creative roles at Above+Beyond in London, Colenso BBDO and Ogilvy, among other agencies, working across brands including OnePlus, Subway, ANZ Bank and Visa.
“Since my first Sydney creative secondment in 2023, I knew Sydney would be a place that I’d eventually end up in,” Dale said.
“The combination of being able to help shape the creative growth of this part of the world, whilst collaborating with our US and UK teams, makes for exciting times ahead.
“And being a 3 hour flight away from home, instead of 23, is a big bonus. Being able to bring a global cultural mindset into this market, whilst diving head first into local insights feels like a fun creative challenge.”
Amplify has also confirmed the appointment of Joel Menegazzo as creative director. Menegazzo returned home to Australia and joined the agency towards the end of 2025 after two years at Seed.
Aaron Bilham has also been promoted to head of production and Caitlin Todd to senior business lead.
“Building on the momentum of last year, we’re excited to have Jordan and Joel join us locally to add further creative firepower to the work we deliver for our clients,” said Amplify Australia managing partner, Gareth Davies.
“These new hires and promotions will further support our growth trajectory across APAC in 2026 and continue to raise the bar on our creative output.”
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