Ampel appoints Michelle Lomas general manager

By AdNews | 26 November 2021
Michelle Lomas and Josh Butt.

Audio experience agency Ampel has appointed Michelle Lomas to the newly created role of general manager, reporting to founder and executive producer Josh Butt.

Lomas, charged with spearheading growth in audio and content partnerships, will direct brands in audio content strategies, original podcast sponsorships and branded content across audio, TV and social content.

Ampel Founder and EP, Josh Butt: “It is the right time for Ampel to grow and provide a specialist audio service that will greatly benefit clients.

"We went through a rigorous process to find the right lead, and Michelle stood out as a great leader and multi-disciplinary thinker. Her appointment supports our growth aspirations, and the company is delighted she has accepted the challenge and joined the team.”

Lomas previously held senior content leadership positions including VP, Head of Content at Hearst Media Owned iCrossing in New York, as well as several Head of Brand Partnerships roles at Mediacom and Mediabrands-owned Ensemble in Sydney. 

Lomas said: “Ampel is definitely the agency to work for in the audio space, they just get it and I’m absolutely thrilled to be joining Josh and the team.  Ampel‘s ability to deliver profoundly personal content experiences, combined with the endless options for great storytelling, makes this a vibrant and exciting space for content creators. Together our team has the right experience to help brands navigate this new and exciting space. I can’t wait to get started.”

Ampel has added new clients to its roster this year, including: Waltzing Jimeoin TV show (10) and Podcast, Beyond The Frame Podcast; Criminal Domain, The Swab with Georgie Carroll, The SnortCast with Diana Nguyen. Previous clients include Myer, Norton LifeLock, Sydney Opera House, G’day Parks, Sydney Water, Uniting, Steadfast and Global Healthy Living Foundation.

Lomas is based in Sydney.

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