Global search intelligence business Captify has announced that former Amobee executive Krish Raja has joined its leadership team as general manager for Captify Australia to build and grow the company’s business within the market.
In this newly-created role, Raja will be responsible for managing all facets of Captify’s operations in Australia as the company grows adoption of its suite of privacy-first search intelligence products across audience planning, programmatic media activation and insights in a post-cookie world.
Captify, which claims to be the largest independent holder of search data outside of Google, uses its search intelligence technology to connect real-time searches from more than two billion consumers.
Its programmatic solutions bring together multi-channel media with search-powered audiences.
The company brings these audiences into programmatic channels such as CTV and video, without restrictions of the walled gardens.
Brands such as Qantas, Telstra and P&G are already using its insights.
With over a decade of experience across digital, broadcasting and programmatic platforms, Raja has held global and strategic regional growth roles across multiple markets.
Most recently in his three years with demand-side platform (DSP) Amobee, Raja served as director, product and platform strategy, working to help brands adopt new and innovative strategies such as CTV and video, as well as playing a wider role across all parts of the company, such as sales, marketing and analytics.
“What I loved about Captify straight off the bat was that the core value proposition is unique, highly focused and ready for the future of a cookieless consented world - and the products are really well thought out from the perspective of the programmatic ecosystem," Raja says.
"Advertisers need trusted data sources that are married with great media, and publishers need to unlock their data to drive incrementality in yields and audience enrichment. Captify's technology brings the two together in a way that supports both.”
Captify president of Europe and international markets Vincent Pelillo says the move into Australia is part of the company's next steps for global expansion.
“As we capitalize on the growth and brand equity we’ve been able to establish worldwide, we see APAC as the next frontier and key area of expansion for Captify, and to do that we needed the qualities that Krish brings, with deep, multifaceted experience across a number of crucial growth areas that are not only important for Captify, but more importantly for our clients," Pelillo says.
"Krish brings an energetic and ambitious leadership style that is pivotal in growing our people and presence in the Australian market.”
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