Global advertising technology company Amobee has added CTV advertising delivery and measurement platform Innovid to its offering of cross-platform measurement and attribution tools.
Innovid, which recently acquired global converged TV measurement provider TVSquared, creates opportunities for advertisers to maximise reach, identify the right audiences and drive business growth.
Adam Hunt, director, BD and partnerships at Amobee: “We’ve added Innovid to our mix of partners to offer our clients access to their world-class automated platform for the deepest insights into converged TV campaigns.
"Together with our partners, we are shaping a modern TV ecosystem centred independence, interoperability and collaboration."
Praful Desai, Australia Business Development Director, TVSquared by Innovid: “Amobee shares our vision of a global data-driven TV advertising powered by collaboration, independence and automation.
“This partnership is giving advertisers the solution they need to achieve a unified view of audiences for TV everywhere, along with the depth of insights to inform cross-platform TV advertising.”
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