Amazon's gaming portal enters Australian deal

Arvind Hickman
By Arvind Hickman | 17 May 2017

Amazon's online gaming portal Curse has appointed Australian startup You Know Media to help connect advertisers to one of the world's largest network of gamers.

Curse reaches one million Australian gamers and opens up advertisers to incremental audiences of 18-44 year olds. It delivers advertising across its 50 key sites and provides the underlying technology to connect gaming communities across all games through communication, enhancement, and customisation.

You Know Media will represent Amazon's gaming portal to a growing number advertisers and markets looking to connect to the hard to reach young male demographic.

“Australia is huge gaming nation and we are excited to continue our growth in the region,” Curse VP of international sales Shane Wilson says.

You Know Media, an Australian start-up, helps brands connect to gaming communities through sponsorship and advertising opportunities in gaming media and E-Sports events.

It represents leading gaming titles Eurogamer, VG247, Gameplanet, Ausgamers and Stevivor among its ranks with a combined unique audience of 3 million.

Curse represents a major coup for the business and is one of Amazon's first forays into the Australian market after the recent launch of Amazon Prime Video.

“We are thrilled Curse is joining us on our journey to build the gaming industry in Australia, and we mirror their passion for finding smarter ways to build connections between brands and audiences. We can’t wait to showcase what our brands can do working together,” You Know Media founder and CEO Ryan Cunningham says.

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