Brands on Amazon, the world’s third largest platform for digital advertising after Google and Meta, now have an AI creative partner chatbot to build campaigns on the fly.
Advertisers, within Amazon's Creative Studio, can chat to a conversational AI that conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format and produces compelling video and display ads.
The agentic AI tool is powered by Amazon’s retail insights which enable an in-depth understanding of the advertiser’s brand and products, including what features make a product stand out.
By combining customer shopper signals with information from the advertiser’s product pages, Brand Store, and website, the tool generates ideas and designs.
"This is about more than speed—it’s about giving every advertiser and agency access to the kind of strategic, high-quality creative support that once only large brands could afford," said Jay Richman, vice president, Amazon Ads.
"With our new AI creative partner in Creative Studio, businesses can explore bold ideas, collaborate in real time, and bring professional ads to life—always on, at no extra cost."
The new agentic AI tool is currently in beta.
“AI is advancing at an incredible pace,” Richman said.
“With Creative Studio, we’re breaking down barriers of cost and time, and giving advertisers and agencies the same kind of strategic, high-quality creative support that once only large brands could access. And this is just the beginning—it’ll continuously get better over time.”
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