Credit: REA Group
Nine has announced the official partners for the 2026 Australian Open, revealing a mix of major new signings and returning brands and a suite of fresh broadcast integrations.
The 15-day Grand Slam will see a heavy-hitting line-up of sponsors, including realestate.com.au, Qantas, Amazon Prime, Uber Eats, Chemist Warehouse, ANZ, Bupa, Chubb Insurance, Peters Ice Cream, Google, Haier, Journey Beyond, Kia, L'Oreal and Visit Victoria.
Seeking to move beyond traditional spot placements, the network is leaning heavily on tech-led storytelling.
realestate.com.au will integrate with new ‘Ball Tracking’ statistical technology to provide live matchplay insights between points.
Amazon Prime is set to own the ‘Fast Ace of the Match’ and ‘Fast Moments’ segments to drive its speed-of-delivery message, while Google Pixel returns with ‘Time to Switch’ creative timed to player end-changes.
Long-term partner ANZ is evolving its "Falcon Cam" with 4D drone and Fly Cam technology, while Peters Ice Cream is deepening its ties via a content integration with The Hundred with Andy Lee.
“The Australian Open remains the undisputed heavyweight of the summer, offering our partners an unmissable opportunity to connect with millions of emotionally engaged Australians," said Andrew Cann, Nine’s National commercial director, sport.
"For 2026, we have taken our integrated ecosystem to a new level, blending world-class broadcast innovation with deep storytelling across our Streaming and Broadcast, Publishing and Audio assets.
“We are incredibly proud to see both new and returning brands leveraging our platforms to drive such sophisticated and creative executions.
"This year’s line-up is testament to the fact that Nine’s Summer of Tennis is the premier cultural moment that delivers a proven, unmatched uplift in brand metrics, and we look forward to helping all of our partner brands kick off the year with a Grand Slam performance.”
The tournament coverage will span Nine’s entire ecosystem, including streaming (9Now and Stan Sport), broadcast, publishing and audio.
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