Amazon advertising revenue soars by two-thirds

Chris Pash
By Chris Pash | 3 February 2021

Amazon reported a 66% jump in advertising revenue to almost $US8 billion in the December quarter.

The year-on-year rise to $US7.95 billion compares to $US5.4 billion generated by “other” -- most advertising services -- in the September quarter.

Advertising is growing faster than the company’s overall sales. Net sales increased 44% to $US125.6 billion in the fourth quarter.

Founder Jeff Bezos, who is moving to become executive chair from CEO, says Amazon is what it is because of invention.

“We do crazy things together and then make them normal,” he said when releasing fourth quarter results.

“We pioneered customer reviews, 1-Click, personalized recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing, Career Choice, and much more.

“If you do it right, a few years after a surprising invention, the new thing has become normal. People yawn. That yawn is the greatest compliment an inventor can receive.

“When you look at our financial results, what you’re actually seeing are the long-run cumulative results of invention.”

In Australia, Amazon advertising launched in April 2019.

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