Willie Pang
Amazon Ads has launched its Ads Agent, an AI-powered campaign management tool, in the Australian market.
The tool, now available to all Amazon DSP self-service users, allows advertisers to upload a media plan and have the agent automatically generate campaign structures, budgets, targeting and pacing for review before launch.
Amazon says 65% of advertisers in the US saw improved delivery rates using Ads Agent's recommendations, with an average 18% reduction in CPM and 16% reduction in CPA.
Ads Agent is also available within Amazon Marketing Cloud, where it can generate SQL queries and audience insights through natural language prompts.
"As we continue to simplify the needs of advertisers using DSP, we saw an opportunity to streamline campaign development, reducing the time spent manually building campaign structures one by one," said Willie Pang, managing director of Amazon Ads ANZ.
"With Ads Agent, advertisers can upload their media plan, the agent builds the full campaign structure, and they review and approve.
“Hours of manual work are turned into minutes of conversation, making advertising more efficient, more performant, and simpler for advertisers."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.