Australian advertisers using Amazon DSP can now access Spotify's streaming audio and video inventory programmatically, following a strategic integration between the two companies.
The partnership combines Amazon's shopping, streaming and browsing signals with Spotify's 751 million monthly users, offering full-funnel measurement and attribution across connected TV, display and audio.
“Amazon Ads is committed to being a trusted partner for both advertisers and publishers, helping them unlock the full value of their audiences and inventory”, said Willie Pang, GM of Amazon Ads.
“With the addition of Spotify's premium audio and video supply, Amazon DSP offers a truly omnichannel solution for Australian advertisers — spanning Connected TV, display, and audio across the Amazon canvas and the open internet.”
Spotify said it’s always looking for ways to give advertisers more flexibility and control to connect with fans on Spotify.
“That’s exactly what this partnership makes possible,” said Liam Hickey, head of automation, JAPAC at Spotify.
“By bringing our audio and video inventory to Amazon DSP, we’re making it easier than ever for Australian advertisers to reach our highly-engaged global audience.”
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