Social media industry experts Amaury Treguer and Mary Proulx have launched a specialist social media agency focusing on social commerce.
Treguer, who was most recently executive director at Red Havas and Proulx, who was head of social and Influence at One Green Bean, have moved from the Havas network to launch their new venture called Bread Agency.
Bread’s full offering includes social strategy, creative, content production, livestream shopping, rates and reviews and influencer marketing. Foundation clients include Koh, Connect Hearing and Volvo Ocean Lovers Festival.
Amaury Treguer: “The next social shift is coming quickly - moving it from a discovery channel to a sales powerhouse with social commerce at the core.
“We’re seeing this already throughout Europe, North America and Asia and are working with forward-looking brands and retailers to lead the evolution here in Australia.”
Mary Proulx: “Social media and its function within businesses continues to shift. As new platforms emerge and existing platforms evolve, it’s becoming increasingly complicated for marketers to use it effectively.
“Brands need experienced, honest, and creative advisors to help them navigate the mind field that social can be so that their bottom-line can benefit from it. That is exactly what we’ve designed Bread Agency to be. When we think about the future of Bread, we can't help but smile! Exciting things to come.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.