Amanda Bardas
Advertising company Val Morgan has appointed Amanda Bardas to head of digital.
She replaces Brian Florido, who left Val Morgan earlier this month.
Bardas joined in 2019 as executive editor and was most recently publisher. Before Val Morgan she was executive editor of women’s lifestyle titles at Allure Media and then Pedestrian Group.
Damian Keogh, CEO of The HOYTS Group, said Bardas has been integral to the growth of digital.
“Across the last six years, Amanda has been integral in growing Val Morgan Digital to the publishing powerhouse it is today,” he said.
“Amanda’s leadership and extensive expertise make her the ideal person to guide the business through its next phase of growth.”
Bardas said the company is at a stage of expansion and she looks forward to strengthening the relationship with audiences through impactful and entertaining brand work.
“It’s a privilege to step into this role and lead our incredibly talented and passionate team,” she said.
“We’re perfectly positioned to propel the business forward and continue our expansion - deepening our connection with youth audiences across Australia.
“We speak to one in two Australians every single month, and with that comes huge responsibility – one I don’t take lightly. We’re focused on building brands for the future, with impactful and entertaining content that meets audiences where they are.
"I’m looking forward to working closely with our partners and clients to drive meaningful outcomes that keep their brands at the centre of culture.”
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