Lebanese-Australian restaurant group El Jannah has appointed independent agency alt/shift/ to manage its social media across TikTok, Instagram, Facebook and YouTube, as the brand expands into new markets in NSW, Victoria and Queensland.
alt/shift/ will handle content strategy, creation and community management, developing always-on content and reactive social moments for the charcoal chicken chain.
"Social is the front door to our brand and increasingly the first interaction new customers have with El Jannah," said Adam Issa, chief marketing officer at El Jannah.
"As we expand into new markets across NSW, VIC and QLD, we needed a partner who understood both the cultural depth of the brand and the pace of social."
Katie Raleigh, managing director of alt/shift/, said following and love El Jannah has to be earned.
“And that’s exactly why we’re the perfect fit for the brand,” she said.
“El Jannah is already iconic and our role is to keep it moving at the speed of culture and in the right direction as it continues to expand.
“When we heard we’d won what might just be the most fun account in the country, it was an easy call to take. Now we’re ready to do the work that lives up to that reputation.”
El Jannah joins alt/shift/'s client roster alongside ASICS, Boost, Therabody, 99 Bikes, Intrepid Travel and Mondelēz.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.