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Independent agency alt/shift/ has announced a group of new clients including The Y Australia, TIQ, TEQ and 99 Bikes.
After a competitive pitch process, The Y Australia appointed alt/shift/ Brisbane for its national brand reset.
Alt/Shift Brisbane rolled out 99 Bikes' new OOH (out-of-home) brand campaign.
The Y Australia brand and communications manager Jenny Stramilos said that alt/shift’s response to their brief stood out from the outset.
“alt/shift visually showcased the heart of our organisation in their brief, above and beyond what we could have imagined,” Stramilos said.
“It’s their ability to understand who we are at our core, matched with their brand smarts that sets alt/shift/ apart.”
Following successful tender processes, alt/shift/ has been appointed to TIQ’s MarCom and Event Services panel.
They were also reappointed to TEQ’s PR Panel.
“We’re thrilled to be working alongside The Y to strategically reposition the national brand in the Australian for-purpose market,” alt/shift Brisbane general manager Priscilla Jeha said.
“We’ll be delivering a new creative direction that will include an internal communications strategy and compelling storytelling led by a nationally aligned vision and mission.”
“It’s been a busy and exciting six months since joining alt/shift/ Brisbane.
"Together with our new client partners, we’re excited to be bringing a range of strategic and creative PR, communications, brand, media and content work to life.
"Alongside these new client appointments, the team have been busy delivering campaigns and communications for existing local and national clients including Officeworks, Tinder, Origin Energy and Neami.”
Priyah Shash was also appointed to account manager in the Brisbane team.
“Since launching the office in 2022, the team has played a key role across our portfolio of national brands while building their own presence in market," alt/shift co-founder and national CEO Elly Hewitt said.
"Brisbane is without a doubt the most energised market in the country and we are so proud to see the team and client portfolio steadily grow since opening.
"We are excited for what’s to come, and what will be a transformative period for Brisbane and Queensland more broadly.”
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