Independent creative communications agency alt/shift/ has appointed Katie Raleigh managing director of its Sydney office.
Raleigh joins alt/shift/ after more than seven years at Poem, where she started from group account director, head of studio to managing director.
“When I looked at what alt/shift/ has achieved in less than a decade - three offices nationwide, bold new services, and an exciting pipeline of work - it was clear this was where I wanted to be,” Raleigh said.
“I’ve long admired alt/shift/ for its fearless, behaviourally informed earned approach. Leading the Sydney team at such a pivotal moment was an opportunity I couldn’t pass up. I’m ready to dive in, champion fresh thinking, and build an agency that creates both cultural and commercial impact.”
Raleigh held roles at Samsung Electronics and One Green Bean.
Alt/shift/ co-founder and national CEO Elly Hewitt said the appointment is a significant milestone for the agency.
“Katie’s reputation speaks for itself. She’s a brilliant operator with the vision, drive and creative smarts to lead our Sydney office into an exciting new chapter,” Hewitt said.
“Katie’s known for delivering modern, culture-led work that earns real impact. I’m delighted that we could attract talent of her calibre to help us further develop our integrated offering. We couldn’t be more thrilled to welcome Katie as a Shifty.
Alt/shift/ also appointed Conor Nastasi, who returns to the agency’s Sydney team as an account director.
Nastasi re-joins alt/shift/ after working as a PR and Communications Specialist at Cancer Council NSW over the past year.
The appointments follow the recent promotion of four senior team members to newly created practice head roles.
alt/shift/ clients include Boost, Officeworks, Ausbuild, Intrepid Travel, Mick Fanning Foundation, 99 Bikes, Dylan Alcott Foundation, Therabody and Y Careers.
“I loved my time at Cancer Council but found myself ready for a new challenge and excited by the agency’s direction, as well as the growth ambitions Katie has for the Sydney office," said Nastasi.
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