Alliance expands large format sites in Sydney and regional NSW

By AdNews | 9 October 2025
 

Alliance Outdoor Media Group has expanded its portfolio, adding 11 large format locations across Sydney and regional New South Wales.

The assets were delivered through founding partner CIVIC Outdoor, a billboard advertising agency, and extend the network’s visibility and scale across high-traffic corridors including Princess Highway, Victoria Road, and Pennant Hills Road, along with key regional growth areas. 

“This is an exciting milestone for Alliance, we’re strengthening NSW coverage while building the scale and consistency needed to support national advertisers,” said Daniel McConochie, chief revenue officer at Alliance Outdoor. 

“This expansion sharpens our Sydney footprint and reinforces the commercial strength of the Alliance network. It’s a smart step forward that sets us, and our clients, up for even greater success in 2026.”

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