Alexa Theofanou.
Adventure travel company Intrepid Travel has appointed Alexa Theofanou head of marketing for Australia and New Zealand.
Theofanou brings experience across global brands, purpose-led businesses and category disruptors. She has held senior marketing roles with Havaianas, Thankyou and Minor Figures across FMCG, sport and creative industries.
Most recently, she was consulting with Studio Dive, a creative studio known for its innovative experiential work.
"I'm thrilled to be joining Intrepid at such an exciting time in its journey," said Theofanou.
"Intrepid is not only an iconic brand in adventure travel but also a true leader in using business as a force for good."
Her appointment follows Louise Laing's recent promotion to vice president of US marketing, part of a broader evolution of Intrepid's global marketing leadership as the company accelerates towards its 2030 growth ambitions.
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