ALDI is launching its delivery option on DoorDash in a campaign via Wavemaker.
The campaign spans outdoor, broadcast and digital screens, audio and social.
“The launch of ALDI on DoorDash is massive, and it needed a media campaign of the same magnitude,” said Wavemaker group client director Aaron Hampson.
“Our strategy delivers impact across every channel Australians use to make shopping decisions.
“This is not just about reach, it’s about relevance, showing families that ALDI value is now only a click away.”
In out-of-home, the campaign comes to life in a multi-format 3D execution across oOh!media’s network.
On screen, Wavemaker deployed interactive video and pause ads.
The ALDI-DoorDash campaign builds on the recent launch of the DoorDash “Your Door to More” brand campaign, with creative for both out of DDB Sydney.
“This campaign amplifies the launch of ALDI on DoorDash with the right mix of creativity and targeting,” said DoorDash offline media marketing manager Mary Wang.
“Wavemaker has brought the story to life in an unmissable way that connects directly with Australian shoppers.”
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