Al Crawford to exit Clemenger Sydney

Rosie Baker
By Rosie Baker | 31 January 2017
Al Crawford

Al Crawford, Clemenger BBDO Sydney executive planning director is leaving the agency after eight years.

His departure follows hot on the heels of Paul Nagy's departure. Nagy, who was with Clems for 10 years and ECD for five, announced he was leaving in December.

It's no known yet if Crawford is moving to another agency, but he will finish up with Clemenger in April. His replacement will be announced “in due course”.

Andy Pontin, CEO of Clemenger Sydney says n a statement: “Al is one of the great characters in the industry. I've loved working with him and he's made me belly laugh on every single day of the last eight years. His intellect is phenomenal, so however he chooses to apply that brain after a break will be a huge success. Hopefully it is somewhere within the Clemenger and BBDO world.”

Crawford has led the strategy department at Clemenger to win a number of awards locally and globally including the Effies Grand Prix and Effectiveness campaign of the year.

He says: “I've had some awesome times at Clems, but before my aging brain turns to mush, I want to use my strategic nous to solve a different set of fiendish problems. Here's to all my clients and colleagues that have made the good times massively outweigh the utterly rubbish ones.”

Crawford's departure so shortly after Nagy's will leave a significant dent in the upper ranks of Clemenger - many of which have been in senior roles for several years. It named former Y&R ECD Ben Coulsen as Nagy's repacement in January.

Pontin has been CEO for a decade and six months ago the agency promoted Emily Perrett to managing director.



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