AKQA unveils Future Lions 2024

By AdNews | 19 March 2024

Entries are now open for Future Lions, the annual global competition in partnership with AKQA and Cannes Lions International Festival of Creativity, celebrating young people’s bold and progressive ideas. 

Future Lions 2024 is a call to action for young innovators to spread positivity by using technology to bring listeners closer to the creators and communities they love.

Now in its 19th year, AKQA unveils Spotify Advertising and The Wall Street Journal as this year’s supporting partners. 

The four winning team’s ideas will be revealed at Spotify Beach at the Cannes Lions International Festival of Creativity in June 2024, with each team receiving the prestigious Future Lions trophy.

One team will be honoured with the Future Lions Grand Prix and the opportunity to collaborate with AKQA and Spotify to make their creative vision a reality.

Spotify global head of advertising business marketing Grace Kao said the best brands are surprising and delighting their audiences every day.

"From our AI DJ to personalised Daylists with titles like 'cowboy lyrical sunset' or everyone’s favourite Wrapped, Spotify is fully committed to creating delightful moments for brands, creators, and listeners alike," she said.

"This creativity isn’t, and shouldn’t, be siloed to boardrooms and that is why we’re excited to be partnering with the Future Lions to build something playful that hopefully brings people joy.”

AKQA CCO Diego Machado said Future Lions is a testament to the company's belief that the next generation of visionaries shapes the future.

"We've evolved the competition to be deeply rooted in real-life relevance to empower them to make a tangible impact with their ideas," he said.

'We could not envision a more fitting collaborator than Spotify to lead the charge into the next phase of the Future Lion's legacy.”

Future Lions has become one of the most coveted honours for emerging talent in the design, creative and advertising industry. 2023 saw 525 schools across 89 countries enter the competition.

For the first time in the competition’s history, last year saw two winning teams awarded the Future Lions Grand Prix.

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