AKQA Australia has appointed Rodney Greenfield, previously technical director, to executive director of AI & Data.
“What I admire about AKQA is its ambition,” said Greenfield.
“We solve hard problems in beautiful ways, pushing the craft further.
“Many talk about innovation, but AKQA delivers it with a level of elegance, depth and precision that’s rare.
“Too often, LLMs are deployed as cost-cutting tools and miss their potential to transform brand engagement.
“The real opportunity lies in creating contextually rich, visually immersive, and human-centred experiences that blend intelligence with creativity – enabling entirely new forms of emotional and experiential connection between brands and audiences.”
Greenfield will work with managing director Justine Leong, chief creative officer Tara McKenty, chief strategy officer Iona Macgregor, executive experience design director David Clarke, engineering director Miriam Healy and chief growth officer Jeremy Smart.
He brings more than 25 years of experience across design, software development, and technology leadership.
“AI is now a battleground for agency differentiation, and Rodney’s elevation to the leadership team reinforces our commitment to treating it not just as a tool, but as a strategic foundation,” said AKQA Australia managing director Justine Leong.
“Clients want faster delivery and lower costs – but quality is often the missing link.
“At AKQA, our craft-oriented, human-centred ethos doesn’t change with AI; it pushes us to expand the creative horizon, fusing intelligence, design, and visual storytelling to deliver richer, more resonant brand experiences. Efficiency should never come at the cost of humanity or craft.
“With Rodney, AKQA will be at the forefront of intelligent, adaptive, and human-led innovation."
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