Credit: Yoto
Akcelo has been appointed global agency of record for London-based kids’ audio company, Yoto, following a competitive pitch process.
The formed partnership will see Akcelo work closely with Yoto’s leadership team to support the brand across its global markets, including the UK, US, Canada, France and Australia.
The remit spans global brand strategy, creative platform development and integrated campaign execution.
"From the outset, it was clear that Yoto wasn't just looking for an agency, they were seeking a partner that thinks like they do, one that understands their customers inside out and can help build a distinctive, emotionally resonant creative platform to support the next stage of growth," said Akcelo CEO and founder, Aden Hepburn.
"Akcelo’s expertise at the intersection of entertainment and technology, alongside its work with global brands, made it a natural fit for the opportunity and our team couldn’t be prouder.”
Founded in 2017, Yoto has created positive, screen-free audio technology for children through its card-based audio players.
The business now employs more than 200 people and sells into 148 countries worldwide.
The partnership is effective immediately. Initial work already underway is being handled by the newly formed London office of Akcelo, which was launched in May.
“As we continue to grow at pace, we were looking for a partner who truly understands our ambition and our audience," said Yoto VP growth, Sarah Martin.
"Akcelo demonstrated not only strategic strength, but a genuine appreciation for what makes Yoto special. We’re excited to work together to shape the next chapter of the brand globally.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.