Brand experience and innovation company Akcelo has been appointed agency of record by Anytime Fitness Australia.
Akcelo will drive marketing transformation across brand, lead generation, customer experience, digital, social and CRM.
"With a goal to inspire one million healthier lives by 2030, we needed more than just a traditional advertising agency," said Caitlin Bancroft, group chief brand and marketing officer at Collective Wellness Group.
The partnership began with the Anytime Fitness's RUOK? fundraising event, Tread As One.
Akcelo developed Tread Mates, a brand-owned podcast featuring guests including Turia Pitt, Osher Günsberg and Troy Sachs who opened up about their own mental health journeys.
Akcelo CEO and founder Aden Hepburn said Anytime Fitness was a brand with an incredible purpose.
"We're excited to help them further evolve into a modern wellbeing brand with a roadmap of incredible work and experiences as we work hand in hand to transform the business," Hepburn said.
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