Jayde Smith.
Brand experience and innovation agency Akcelo has appointed Jayde Smith as group director of technology.
Smith joins the agency after nine years at DDB Group Australia, where he held senior technology roles and delivered work for brands including McDonald’s, Volkswagen, Westpac and Coles.
“Jayde’s appointment reflects our continued investment in building a world-class technology and innovation offering that sits at the heart of how we deliver connected brand experiences at scale,” said Akcelo CEO and co-founder Aden Hepburn
“Jayde is known for his collaborative approach and passion for driving incredible solutions, he brings a wealth of experience in agency–client partnerships, product development and platform delivery, all of which will be key to advancing Akcelo’s broader technology offering to our wonderful client partners.”
Smith will lead Akcelo’s technology team in partnership with existing head of technology Richard Scanlon.
Smith will also champion Akcelo’s AI push.
“I’m thrilled to join Akcelo as Group Director of Technology,” Smith said.
“The opportunity to lead a growing innovation practice, drive creative technology forward and work alongside people I’ve admired and collaborated with for nearly a decade made this move incredibly compelling.
“At a time when technology, creativity and brand experience are intersecting in powerful new ways, I’m excited to help shape what the future of marketing looks like and to do it with a team that’s not only ambitious, but also deeply passionate about delivering remarkable work.”
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