AJF Partnership Sydney founders Digby Richards and Adam Rose have bought out their Melbourne partners to form a new independent creative agency Richards Rose.
The relaunch will be effective mid-July with both Richards and Rose continuing as CEO and ECD of the new agency respectively. All staff and clients from AJF Partnership Sydney will remain with Richards Rose and the agency's office will also stay at its Surry Hills location.
In a joint statement Richards and Rose says that the “timing was right” to build a new agency.
“As both AJF Sydney and AJF Melbourne built relationships with more clients in different categories, potential client conflicts were becoming an issue,” the duo says.
“In order for the Sydney business to grow, we felt the time was right to separate the agencies and for us to buy out our Melbourne partners.”
AJF Partnership Melbourne partners Andrew Fabbro, Adam Francis, Andrew Foote and Josh Stephens issued their own statement noting they looking forward to Richards and Rose growing “Australia's next great independent agency brand”.
“In 2011 we launched an agency in Sydney with no clients and no staff. But what we did have were two talented, ambitious partners whom we backed to succeed. And succeed they have. The agency has grown to some 45 staff and counts many prominent brands and companies amongst its clients.”
The relaunch also coincides with a new appointment as the creative agency for Mitsubishi Motors following a competitive pitch. The agency will also starting working with the car brand in mid-July.
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