AJF appoints Jill Cummins to leadership team

Chris Pash
By Chris Pash | 11 August 2021
Jill Cummins.

AJF announced the appointment of Strategy Director Jill Cummins to its senior leadership team.

The newly created leadership role will see Cummins lead the repositioning of the agency as well as a continued focus on effectiveness and growing the agency’s strategy offering.

Cummins: “I’m delighted to join the leadership team and I’m looking forward to playing a greater role in driving the agency’s vision alongside an excellent bunch of people.

"I’ve always believed that creativity can provide a competitive advantage to any business and there’s never been a time where this is more true.”

Cummins has been a critical partner to clients such as Bega, Specsavers, Bendigo Bank and Remedy. Prior to AJF,

She spent More than two years at BBH London.

Founding Partner and Executive Creative Director Andrew Foote: “Jill has had an enormous impact on our business and proven herself to be a dynamic leader on many of our clients’ accounts, as well as the agency. We’ve recognised that contribution by appointing her to AJF’s senior leadership team.”

“We have incredible talent at the helm who bring breadth and depth to all our client partnerships and agency decisions. I’m pleased to welcome Jill and proud to recognise our existing leadership team who are an authentic voice in this industry and who have helped successfully navigate the business through the challenges caused by the pandemic.”

AJF is best known for its long-standing partnerships with clients such as Officeworks, Target and Bega.

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