Air New Zealand and Tourism New Zealand has launched a new safety video -- Aotearoa, the 8th Wonder of the World -- to help support the domestic tourism industry.
NZ's national airline is know for turning the boring, fasten-seat-belts, close-your-tray, video clips into attention-getting creative works, including one on Middle Earth.
The latest video sees destinations across the country put forward their submission to be named the 8th Wonder of the World.
“With borders closed as a result of COVID-19, we’ve seen a significant impact on the New Zealand tourism industry," says Air New Zealand chief customer and sales officer Leanne Geraghty
"Around 30% of people flying on our domestic network are usually visitors from overseas. In the absence of international visitors, the safety video is a unique way to stimulate further local demand, benefiting local tourism operators, the New Zealand economy and Air New Zealand employees.
“The video also assists in supporting the recovery of international tourism once borders reopen. We know the decision-making process for visitors to come to New Zealand will be different into the future – so we need to be building the appeal and desire now in international markets in anticipation of borders reopening. It’s important to keep New Zealand as a visitor destination top of mind.”
Air New Zealand has had to be creative with a lot smaller budget this year, shared between Tourism New Zealand and the airline.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.