Uber and Paramount took top honours at the Australian Influencer Marketing Council (AiMCO) 2025 awards.
HELLO and Paramount Pictures were awarded Most Influential Campaign for “Mission: Impossible Night Run”.
Uber Australia won Marketing Team of the Year.
Fan favourite Adelle Petropoulos (@adellepetropoulos) was named the inaugural People’s Choice winner.
More than 800 creators, brands, agencies and industry leaders attended the AiMCO Summit and the 2025 AiMCO Awards gala at NIDA in Sydney.
“Australia’s influencer marketing industry is brimming with talent, and it’s a privilege to recognise the outstanding creators, brands, and agencies honoured at this year’s AiMCO Awards,” said Patrick Whitnall, AiMCO managing director.
The winners:
Overall
- AiMCO People’s Choice Creator: Adelle Petropoulos, One Day Dream
- AiMCO’s Most Influential Campaign: Paramount Pictures: Mission: Impossible Night Run, HELLO for Paramount Pictures
Brand
- Best Food & Beverage Campaign: Wingstop, Australia’s biggest new brand launch of 2025, HELLO for Wingstop
- Best Beauty, Fashion & Style Campaign (sponsored by Wavemaker): Rimmel reimagines its Australian music strategy for COTY
- Best Home, Lifestyle & Travel Campaign: Take a Bref, Wavemaker for Bref
- Best Family, Parenting & Pets Campaign: Huggies SkinProtect Launch & Bum Masks, HELLO for Huggies
- Best Health, Fitness, Sport & Wellness Campaign: Zyrtec Story Time, Publicis Collective for Zyrtec
- Best Entertainment, Gaming & Comedy Campaign: Paramount Pictures: Mission: Impossible Night Run, HELLO for Paramount Pictures
- Best Tech, Business, Finance & Insurance Campaign: Fujifilm Australia: The Moment Club, We Are Different for Fujifilm Australia
- Best Integrated Campaign (winner): Wingstop, Australia’s biggest new brand launch of 2025, HELLO for Wingstop
- Best Integrated Campaign (highly commended): Kleenex, The Life Changing Loo Roll, We Are Different for Kleenex
- Best Gifting or Seeding Campaign: Huggies, SkinProtect Launch & Bum Masks, HELLO for Huggies
- Influence For Good Campaign: Australia is for Everyone, Tourism Australia
Industry
- AiMCO Trailblazer of the Year: Daniella Kinda, Wavemaker & Influence @ WPP Media
- Marketing Team of the Year (sponsored by Fabulate): Uber Australia
- Unsung Hero Award (winner): Tegan Boorman, Social Law Co
- Unsung Hero Award (highly commended): Jess Hope, Create Racket
- Best Large Agency or Business (sponsored by YouTube): OMG Content | Creo
- Best Boutique Agency or Business: Ernest Agency
- Best Standalone Influencer Campaign (under $50,000): Coachella, WPP Beauty Tech Labs for L'Oreal
- Best Use of Data (sponsored by Are Media): Neutrogena Hydro Nation, Publicis Collective for Neutrogena
- Most Effective Campaign for ROI: U by Kotex, Ultrathins Conversation Cards, HELLO with We are Different for U by Kotex
- Most Effective Collaboration/Partnership (sponsored by Are Media): U by Kotex, Ultrathins Conversation Cards, HELLO with We are Different for U by Kotex
- Best Influencer Marketing Technology or Service (sponsored by YouTube): OMG Content | Creo
- Best Talent Management Agency (winner) (sponsored by HELLO): Click Media
- Best Talent Management Agency (highly commended) (sponsored by HELLO): Day Management
Creator
- Best Food & Beverage Creator (winner): Steph de Sousa
- Best Food & Beverage Creator (highly commended): Chloe Wheatland, Made by Muse Agency
- Best Beauty, Fashion & Style Creator (sponsored by Wavemaker): Rachel De Oliveira, Day Management
- Best Comedy & Entertainment Creator: Clayton’s World, JRM Group
- Best Gaming Creator (winner): Eystreem, Spawnpoint Media
- Best Gaming Creator (highly commended): Aussie Antics, Click Media
- Best Home, Lifestyle & Travel Creator: Haz and Loz, Made by Muse Agency
- Best Family, Parenting & Pets Creator: Ben McIntosh, Day Management
- Best Health, Fitness & Sport Creator: Elloise Fit, Huume Management
- Best Business & Finance Creator: Tash Invests, Huume Management
- Best Creator-led Podcast (sponsored by Commercial Radio & Audio): Toni and Ryan
- Rising Star (sponsored by EssenceMediacom): Rhylee Passfield, JRM Group
- Influence for Good (sponsored by Mindshare): Esme Louise James
- Best Long-Term Ambassador/Partnership (2+ years): Steph de Sousa and Aldi Australia
- Best Creator-Led Business (sponsored by Changer): Spawnpoint Media.
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