Milly Rose Bannister
The Australian Influencer Marketing Council (AiMCO) has partnered with mental health charity ALLKND to launch Good Mate, a mental health training course.
The 90-minute session is designed to equip participants with the skills to identify mental health challenges, offer first-aid support, and foster compassion and resilience within the influencer marketing community.
The inaugural event will be hosted by ALLKND founder and Gen Z specialist Milly Rose Bannister.
“Compassion and understanding is one of the most underrated tools we have to protect our community (and our own) mental wellbeing – not just in workplaces, but online, where so many of us show up every day as community leaders,” she said.
“Through this partnership with AiMCO, we’re equipping creators and marketers with the skills and language to talk about it, spot the signs, confidently take action, and be a good mate, because real influence starts with how we show up for one another.”
AiMCO managing director Patrick Whitnall said ALLKND’s goal is to get at least one young person in every Australian workplace, sporting team, household and group chat certified as a ‘good mate’.
“We’re supporting that mission with our partnership with ALLKND, as we aim to get as many representatives from AiMCO member organisations certified in critical peer-to-peer mental health support as possible,” he said.
“We take the mental health of our community seriously. We want to ensure our members feel empowered to look after their own mental health and to provide support for their fellow community, while also having a deeper understanding of how they can use their platforms to tackle mental health challenges.”
The session will be held at the WPP Offices in Sydney on Thursday, May 22.
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