The 2022 AiMCO awards selected 24 winners and 26 highly commended at an event last night attended by the Australian influencer marketing industry's best and brightest. Two Most Influential Awards sponsored by Meta were also awarded from the Industry and Creator categories:
The 2022 AiMCO Most Influential – Industry Award was presented to Hello Social for their campaign for Paramount+ featuring The Inspired Unemployed and The Beetoota Advocate.
This partnership delivered a comical content series about streaming fails which was shared over 34,000 times and helped drive Paramount+ to the position of fastest growing Australian streaming service, as well as picking up the 2022 AiMCO Most Effective Collaboration or Partnership Award.
The 2022 AiMCO Most Influential – Creator Award was presented to Ella Watkins. Ella Watkins is a creator who has amassed over 2.7 million followers on TikTok with comedy sketches featuring women’s, LGBTQ+ issues, and autism awareness as central themes of her content. Ella also won the Best Comedy and Entertainment Creator. @ellawhatkins, @ella.whatkins
BrandAwards:
Best Beauty & Wellness Campaign sponsored by Vamp
Winner - Maybelline - Get Ready with Me: Wavemaker
Highly Commended - ColgateOpticWhite-#SmileOutLoud: Wavemaker/Hypetap
Finalist - John Frieda - Always-on influence program: Social Soup
Finalist - Remington-GetReadywithMe: Leapfrogger
Finalist - RevampAustraliaLaunchCampaign: TwoHandsAgency
Best Business, Finance, Insurance,Telco Campaign
Winner - CBAxRewardsandPartnerships: M&C Saatchi Sport & Entertainment
Highly Commended - Bupa Benefits Pocket app: Social Soup
Best Entertainment & Gaming Campaign sponsored by TikTok
Winner - Paramount+Maxi and Coco Chat Queen of The Universe: Hello Social
Highly Commended - UNDSCVRD presented by Samsung Galaxy: Amplify
Finalist - NetflixStranger Things 4 Launch–The Upside Down, Down Under: Wavemaker
Finalist - Paramount+ The Inspired Unemployed and The Betoota Advocate: Hello Social Finalist - Paramount+ VIVID Sydney Drone Show: Hello Social
BestFamily, Parenting, Pets Campaign
Winner - BrickFit–Move.Unlock.Build: TotallyAwesome
Highly Commended - Hunter Leisure– Hello Sunshine Messy Toddler Tray : Mumpower
BestFashion&StyleCampaign
Winner - PayPal – Melbourne Fashion Festival: Edelman
Finalist - Triumph-thebrathat'sFitforMe: SquadbyMamamia
Best Food & Beverage Campaign sponsored by TikTok
Winner - DoorDash-#EatYourWaytoLA: Wavemaker
Highly Commended - ALDI-StretchCampaign: SocialSoup
Finalist - Darrell Lea - Cookies & Cream: Sling & Stone
Finalist - Lipton Ice Tea - Lifting The Lid: DRUM AU
Finalist - TheBirdsEyeChef-AusSelection: OMD
BestHealth,Fitness,SportCampaignsponsoredbyTagger
Winner - NSWGovernmentCOVID-19WinterResponse: HelloSocial
Highly Commended - Sensodyne's Unmissable Moment: Prodigious PLAY
Finalist - BrickFit - Move. Unlock. Build: TotallyAwesome
Finalist - HeadtoHealth: TheLifestyleSuite
Best Home, Lifestyle, Travel, Auto Campaign
Winner- KoganContraCreatorCampaign: Sling&Stone
Highly Commended - Miele Stories of Sustainability: Prodigious PLAY
Finalist - Post-Pandemic Overseas Travel: Mumpack Travel
IndustryAwards:
Best Boutique Agency/Business
Winner - TotallyAwesome
Highly Commended - WeAreTENZING
Finalist - Hoozu
Finalist - IMGEngage
Finalist - The Lifestyle Suite
Best Creator Discovery & Marketing Platform
Winner - MeltwaterKlear
Finalist - INCA
Best Influencer Marketing Technology/Service
Winner - Vamp
Highly Commended - Fabulate
Highly Commended - Jellysmack
Finalist - INCA
Finalist - TaggerMedia
Best Large Agency/Business sponsored by Talentpay Australia
Winner - Hello Social
Highly Commended - Wavemaker
Highly Commended - WeAreSocial
Finalist - Hypetap
Finalist - SocialSoup
Finalist - SquadbyMamamia
Best Use of Data sponsored by Meltwater
Winner - DoorDash-#EatYourWayToLA: Wavemaker
Highly Commended - NSWGovernmentCOVID-19WinterResponse: HelloSocial
Finalist - Just Group: Loft Social
Finalist - Skechers - Cyber-weekend Campaign: Leapfrogger
Influence for Good sponsored by SocialSoup
Winner - TransAthletica: Snack Drawer
Highly Commended - Butterfly Foundation - #BodyKindOnline: Edelman
Highly Commended - UberEats-Rave2Save:HelloSocial
Finalist - KidsHelpline-How'sYourMentalHealth: Wavemaker
Finalist - Look for Epilepsy: Red Havas
Finalist - The Alcoholand Drug Foundation( ADF) - Peer-to-Peer Provocation: Wavemaker
Most Effective Campaign for ROI
Winner - UberEats-LocalEats: HelloSocial
Highly Commended - Sensodyne's-UnmissableMoment: ProdigiousPLAY
Finalist - Airtasker: Amplify
Finalist - Sleep - Sleeping To Success: Hoozu
Finalist - The Woolworths Family: SOCIETY
Most Effective Collaboration or Partnership sponsored by OMG Content
Winner - Paramount+-TheInspiredUnemployedandTheBetootaAdvocate: Hello Social
Highly Commended - Hydralyte and Budgy Smuggler - Set to Sweat: Red Havas
Finalist - CommBank & Matty J Partnership: M&C Saatchi Sport & Entertainment Finalist - Maybelline Turn Up the Volume-Colossal Curl Bounce: Twitch
Finalist - Netflix - Stranger Things 4 Launch: Wavemaker
Finalist - Social Sensodyne's - Unmissable Moment: Prodigious PLAY
AiMCO Trailblazer of the Year sponsored by Vamp
Winner - MikaelaCopland:RollieNation
Highly Commended - Tiffany Sayers: Loft Social
Highly Commended - Carly Paterson: Snack Drawer
Finalist - Emma Woods: Social Soup
Finalist - Fiona Hempsall: Social Soup
Finalist - Mayank Parikh: Wavemaker
Finalist - Natalie De Sousa: Social Soup
CreatorAwards:
BestComedy&EntertainmentCreator sponsoredbyHelloSocial
Winner - Ella Watkins @ellawhatkins @ella.whatkins
Highly Commended - TheInspiredUnemployed@theinspiredunemployed
Highly Commended - The Macfarlane Brothers @macfarlanebros
Finalist - GeorgiaProductions@georgiamccudden
Finalist - Gnomeboys @gnomeboys
Finalist - MaddyMacRae@maddy_macrae_
Finalist - Milligram @milligram96 @millie
Finalist - SwagOnTheBeat@swag.on.the.beat
BestFamily,Parenting,PetsCreatorsponsoredbyTotallyAwesome
Winner - TheBrotherBoys@the_brotherboys
Highly Commended - Ben and Zara Tate @ben.and.zara @benandzara
Finalist - EmpireFamily@empire.family.official @empire.famtiktok
Finalist - Nat Alise @nat.alise
Finalist - OliviaWhite@oliviawhite @olivialaurawhite
BestFashion&StyleCreator
Winner - SnezaJovanovic@mums_style_diary
Finalist - GeorgiaMaccan@itsgeorgiamaccan
Finalist - Kika Lateef @kikalateefff
Finalist - LaraSeverino@carbsmakeitokay @laraseverinoo
Best Food & Beverage Creator sponsored by Meta
Winner - MorganHipworth@morganhipworth @morgan
Highly Commended - Amy Lee @amyleeactive
Highly Commended - BrentWallwork@brentobox_
Finalist - Katie Lolas @lady.lolas
Finalist - Pete Campbell @my.mate.pete
Finalist - SarahBrown@sezzy.brown
BestGamingStreamer/Creator
Winner – Reapz @twitch.tv/reapz
Finalist – Pandatv @twitch.tv/pandatv
BestHealth,Fitness,SportCreator sponsored by Meta
Winner - Olivia Vivian @oliviavivian
Highly Commended - Ellie Cole @elliecoleswim
Highly Commended - XanthiaEfthymiou @xanthia_efthymiou @itsxanthiaa
Finalist - Claudio Fabiano @Claudes_ @ claudes_ _
Finalist - DoctorPreeyaAlexander@doctor.preeya.alexander
Finalist - JeffMalone@twitch.tv/fitforpurpose
Finalist - Ruby Tui @rubytui
Finalist - Sam Fricker @samfricker @samfrickerr
BestHome,Lifestyle,Travel,AutoCreator sponsored by Hello Social
Winner - Brad Canning @leafy.lane @brad
Highly Commended - JordyWilson@outdoorkindaguy
Finalist - Mescia Twins @mesciatwinsofficial @mesciatwins
Finalist - Olivia White @oliviawhite @olivialaurawhite
Finalist - Splucy @splucy @splucy_ttv
AiMCO would also like to thank their Platinum Sponsor Meta; Creativity Sponsor TikTok, Culture Sponsor Hello Social, Collaboration Sponsor Amplify; Gold Sponsor Vamp; Silver + Sponsors Meltwater; Silver Sponsors: OMG Content, Social Soup, Tagger, Talentpay Australia, TotallyAwesome; our Media Partner AdNews and supporting partners Porter Novelli.
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