AiMCO (Australian Influencer Marketing Council) has unveiled the finalists for its 2023 awards.
The finalists were selected by 70 judges from 220 entries across 26 categories.
“The creator industry continues to thrive, and our awards embody this; this year is the biggest and best yet," says AiMCO’s managing director, Patrick Whitnall.
"The positive and passionate reaction from the judges, especially marketers, has been a real marker of how the work and impact influencer marketing is having across the industry.
"Congratulations to all of our shortlisted finalists. I look forward to celebrating with everyone on our awards night."
The AIMCO Awards will be held at Doltone House, Jones Bay Wharf on Thursday, February 29.
This years sponsors are: Hello Social, Meltwater, Social Soup, Talentpay Australia and Tagger by Sprout Social.
Finalists by alphabetical order:
Brand Awards:
Best Food & Beverage Campaign:
Domino's Pizza Past Launch by BornBred Talent
Krispy Kreme Share The Joy by Sling and Stone
Sydney Mardi Gras & Sydney World Pride by Archie Rose Distilling Co.Partners
White Claw "Bring The Wave" Summer Campaign by Two Palms Media
Best Beauty & Wellness Campaign:
Milky Foot Spring by Sling & Stone
L'Oréal Paris Revitalift Clinical 12% Pure Vitamin C Serum by L'Oréal Paris
Shaking It Up: Bio-Oil® Body Lotion Launch by Havas Red
Sound of a Smile by Wavemaker The Maybelline New York x HERO social campaign by L'Oreal Groupe
Best Business, Finance, Insurance, Telco Campaign:
Afterpay x A-Team by Hello Social
SEEK - TikTok Creators by Earnest Agency
Uber Young Earner by Hello Social
Best Entertainment & Gaming Campaign:
FINAL FANTASY: Paws of Valisthea by Sling & Stone
Live At The Bowl Festival Series by Hypetap
The Athlete's Foot x Roblox: FITOPIA by Leapfrogger
The Maybelline New York x HERO social campaign by L'Oreal Groupe
Paramount+ - 1923 Moonshine by Hello Social
Best Family, Parenting, Pets Campaign:
Avent - "Never Miss a Mum" by Social Soup
Royal Canin by Social Soup
The Athlete's Foot x Roblox: FITOPIA by Leapfrogger
Best Health, Fitness, Sport Campaign:
Bringing culture back to the court, Australian Open by Hypetap
HOKA: Clifton 9 Launch by Leapfrogger
"Protect Your Unmissable Moments" with Blackmores by Social Soup
U by Kotex x Sez by Hello Social
Best Home, Lifestyle, Travel, Auto Campaign:
Garage Goals Campaign by Hoozu X Pinnacle
Uber Pride Ride by Hello Social
Uber Red Cross by Hello Social
Uber Young Earner by Hello Social
Visit Victoria, March in Melbourne by Hypetap
Influence for Good Campaign:
Butterfly Foundation #BodyPride by Edelman Australia
Sound of a Smile by Wavemaker
Uber Redcross by Hello Social
Industry Awards:
Best Boutique Agency/Business:
Day Mgmt
Hoozu
Mumpower Marketing
Best Large Agency/Business:
Hello Social
Social Soup
Wavemaker
Best Influencer Marketing Technology Service:
Fabulate
Goat
Hypetap
Tagger by Sprout Social
Best Use of Data:
Pepsico Simply Chips By Social Soup
Uber x Young Earner by Hello Social
Most Effective Campaign for ROI:
Babybee Leapfrogger
Jansz Seasonal Release by Ernest Agency
Pepsico Simply Chips by Social Soup
Uber Carshare by Hello Social
Uber Young Earner by Hello Social
Most Effective Collaboration or Partnership:
ALDI Supermarkets by Social Soup
Heinz One Pan Eatery by Hypetap
Sydney WorldPride Queerespondent by ABC, Rainbow History Class & Snack Drawer
Uber Pride Ride by Hello Social
Uber Red Cross by Hello Social
AiMCO Trailblazer:
Ash Jackson
Emma Woods
Ruby Henshaw
Steph Recking
Creator Awards
Best Food & Beverage Creator:
Adrian Widjonarko - Places in Sydney Foodie @adrianwidjy
Andy Cooks @andy_cooks
Nicole Wade @PrincessHoneybelle
Morgan Hipworth @morganhipworth
Best Beauty, Fashion & Style Creator:
Eitan Broude @eitanbroude
Ginger and Carman @gingerandcarman
Jules Robinson @julesrobinson82
Silk Cartwright @silkcartwright
Xanthia Efthymiou @itsXanthia
Best Comedy & Entertainment Creator:
Ella Watkins @ellawhatkins
Jackson Field @thejacksonfield
Maddy MacRae @maddy_macre
Samantha Andrew @samanthandrew
The Macfarlane Brothers @macfarlanebros
Tim Collins @100percenthattim
Best Family, Parenting, Pets Creator:
Ben & Zara @ben.and.zara
Brother Boys @the_brotherboys
Nicole Wade @Princess Honeybelle
Best Gaming, Streamer Creator:
Elysa Cramer @elysamelon
Caleb Finn @caleb.finn
Stephen Lloyd-Coombs @reapz
Best Health, Fitness, Sport Creator:
Benjamin Stubbs @stubbaaa
Gabrielle De Ramos @gabriellederamos
Jeff Malone @fitforpurposetv
Katie Williams @katiewilliams
Best Home, Lifestyle, Travel, Auto Creator:
Bridey Drake @brideydrake
Brooke Styles @brookestyless
Carolina McCauley @carolina.mccauley
Chantel Mila @mama_mila
Best Up & Coming Creator:
Hallie & Maddi @hallieandmaddi
Kat Zam @heykatzam
Michael Drake @michaeldrake1
Reese Bros @reesebros
Samantha Jenkins @wiltyplant
Influence for Good:
Ben McIntosh @benjmcintosh
Esme Louise James @esme.louisee
Jack Toohey @jack_toohey
Sam Fricker @sam.fricker
Tom Forrest @outbacktom
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.