Patrick Whitnall
The Australian Influencer Marketing Council (AiMCO ) has added six new members.
They are Bastion, Key Creators, Bedou, Jetpak Media, Impact.com and History Will Be Kind.
Bastion is Australasia's largest independent full-service marketing and communications agency with more than 350 staff across Australia, New Zealand and the US. Its communications arm specialises in connecting brands with content creators, with clients including 7-Eleven, Choice Hotels, Suntory, GPT, Kellanova, Unilever, SIXT and URBNSURF.
History Will Be Kind is a B Corp-certified independent agency with a track record in influencer marketing and content-led campaigns for clients including Little Moons, Life360, Maille, McGrath Foundation, Hilton and Heinemann.
Key Creators is a boutique full-service creator management agency working with YouTube, livestream, shortform and Vtuber creators across technology, retail and gaming.
Bedou is a talent representation and marketing consultancy specialising in neurodivergent talent and people-led brand strategy, representing Mitchell Coombs, Kayla Jade and Jess Waterhouse.
Jetpak Media works with creators, brands and audiences on sponsored content, offering channel support, strategy and premium partnership opportunities.
Impact.com is a commerce partnership marketing platform covering affiliates, influencers, content publishers, brand ambassadors and customer advocates.
Key Creators director and co-founder Adam Perry said the agency was proud to join AiMCO and work alongside well-established agencies and businesses. "Together, we aim to help set a high standard for influencer marketing in Australia and showcase Key Creators' attention to detail, hard work, and dedication year after year," Perry said.
AiMCO managing director Patrick Whitnall said the new members reflected the depth of expertise within the organisation and the growing momentum of Australia's influencer marketing sector.
"We are thrilled to have nationally recognised agencies like Bastion and History Will Be Kind on board, along with local talent agencies like Bedou and Key Creators, who are doing incredible work to push the needle on the content creator landscape," Whitnall said.
"As the influencer space continues to evolve, joining organisations like AiMCO is critical for brands, agencies and platforms that want to stay ahead of the rapid change within the sector, while also ensuring they are deploying best-practice standards across their operations. AiMCO membership has become a benchmark for organisations that demonstrate a genuine commitment to supporting content creators."
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