Charlie Brookes, Connie Platania, Stella Tsakiris.
AI-powered creative agency 2045 has hired three from Dentsu, DDB, Sunday Gravy, covering creative, business and design.
Tim Evans, founder of 2045, said the agency had clear expectations of its people.
"We're not shy about the expectations at 2045. Yes — everyone wears black, so we provide a clothing allowance,”he said.
“Yes — we expect people to care about the work, so we invest in fun via ski trips, and ownership via Growth Shares. 2045 isn't for everyone, and we're proud of that. Holdcos are brilliant training grounds, so when you've finished Ritson's mini-mba, hit me up.”
Charlie Brookes joins as associate creative director from DDB/Clemenger BBDO, where he led campaigns including some of Australia's most recognised work.
"I joined 2045 for the same reason I join anything; there's a pub within walking distance. Turns out it's filled with talented and ambitious people, what luck," he said.
Connie Platania joins as senior business manager from Dentsu, bringing experience across integrated client leadership and commercial delivery.
"Why did I join 2045? Relocating to Melbourne to join a growing agency with real momentum and creative ambition, at a time when independents are redefining the industry," she said.
Stella Tsakiris joins as senior designer from Sunday Gravy.
"2045 has that dark horse energy, pushing the standard, doing things differently, and the industry is noticing," she said.
The new hires will be based in Melbourne.
2045's client portfolio includes Bupa, L'Oréal Group, OpenTable, Pernod Ricard and the NFL.
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