Agencies are under sustained pressure as legacy models strain, client demands rise and the disruptive force of AI accelerates change across the sector.
Yet despite these challenges, a clear divide is emerging—while some agencies are being left behind, others are accelerating through smarter structures, new commercial models and more adaptive ways of working.
AdNews L!VE Sydney returns with a hard-hitting new agenda, Agencies: Burn the Old Playbook, examining how leading agencies are navigating this reset and where future growth is being created.
Attendees are encouraged to register early, with strong demand expected as the industry converges on the sector’s most pressing issues.
Speakers include Accenture media managing director Sam Geer, Accenture media strategy MD Chris Colter, Publicis Groupe chief media officer Imogen Hewitt, Optus senior director media, operations & performance Lauren Dawber, WPP Media CEO Aimee Buchanan, Squad M&A chief executive officer Virginia Hyland, Howatson+Company chief executive officer Chris Howatson, Omnicom Media Group chief executive officer Kristiaan Kroon, RyanCap chief executive Simon Ryan and TrinityP3 global CEO Darren Woolley.
Over multiple sessions, the program will explore how the economics of media buying are shifting, how convergence is redefining agency structures and how group models are evolving to balance scale with efficiency.
It will also examine how client-agency relationships are being reshaped, from the evolution of the agency of record model to the rise of more modular, multi-partner ecosystems.
AdNews publisher Assia Benmedjdoub said this year’s event reflects the scale of change underway across the agency landscape.
“What we’re seeing is a sector undergoing significant transformation, with a clear divergence between those evolving quickly and those still adapting. This event brings together leaders who are reshaping the model and unpacks what’s working now.”
The half-day conference will be staged at Saltbox Sydney on June 18.
Thanks to our supporting partners Blis, Perion, RyvalMedia, associate partner Teads and Friend of AdNews IMAA.
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