Afterpay out to pitch

By AdNews | 9 February 2024

Afterpay's media account is out to pitch, according to industry insiders.

The buy now, pay later player appointed Initiative in 2021 to manage its national media portfolio after a review.

Creative agency BMF has worked on the company's most recent work for its creative account, unveiling the next chapter of ‘Afterpay where you wouldn’t believe’, a tennis-inspired spot to celebrate the true stars of the sport, the fans. 

AdNews has sought comment from Afterpay. 


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