AFR + Howatson+Company
The Australian Financial Review (AFR) has appointed Howatson+Company its creative agency of record.
The independent agency will assist AFR in refining its brand to reflect its position in today’s fast-moving landscape.
The agency’s remit includes brand strategy and creative.
“The AFR is one of the world’s premier news sources and to be trusted to further its influence is a very special
task," said Howatson+Company CEO Chris Howatson.
AFR has been a key authority in coverage of business, finance, economic, investment and political news on both Australian and global affairs since 1951.
As the media landscape continues to evolve, AFR is looking to the future with a renewed brand identity.
Nine’s head of brand & acquisition, Vera Straubinger, said it was clear from the first meet-and-greet that the team at Howatson+Company shared their passion for the Financial Review.
“We're excited to partner with them as we embark on this next chapter and build on the AFR's legacy for new audiences,” Straubinger said.
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