Advertising calm and kindness during the coronavirus crisis

By Jenni Gilbert | 17 March 2020
A Shopper Media placement

Out-of-home advertising specialist Shopper Media has launched a campaign, Kindness Is ... targeted at shoppers during the coronavirus crisis.

It encourages people to remain calm, embrace community spirit and practise healthy hygiene.

“Compared to the week leading into Christmas last year, we have seen 36% more shoppers in store as households continue to stock up pasta, rice, toilet paper and household essentials,” says Ben Walker, CEO of Shopper Media.

“We anticipate the data will continue to report that shopping centre environments are well attended. In coming weeks, consumers will work from home, practise social distancing and avoid mass gatherings.

“However, many will continue their day-to-day activities like going to grocery stores and visiting chemists for personal, medical and hygiene items.

“All current indications suggest the mode of ‘living locally’ and regularly visiting local shopping centres is not set to abate.”

Shopper Media will roll out the Kindness Is ... campaign across its portfolio of more than 360 retail centres, targeting key CBD and local communities across the country, and reaching more than 11.3 million Australian shoppers a month.

The Kindness is ... campaign reminds shoppers ofsimple acts of kindness and courtesy:

• Washing your hands

• Sneezing into a tissue

• Buying only what you need

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