Independent advertising technology platform Adform has launched its Trusted Partners Program.
The program provides access to a "curated" directory of trusted partners offering adtech services, solutions and products.
The initiative aims to break down the complex relationships between brand, agency and tech providers, plus greater transparency in programmatic and real-time bidding.
"With transparency at its core, Adform’s Trusted Partners Program provides deeper integrations, higher standards of service, and strengthens our commitment to providing easy access to best-in-class digital advertising services and data," Adform VP business development Filippo Gramigna says.
"Adform acknowledges that all adtech platforms allow for integrations with almost anyone in this industry, but the way that integration is approached, as well as how the services and product are shown to the client through the user interface can vary dramatically."
It is launching with nine verified partners across various specialisations including audience data, verification, media and marketing automation software: ADmantX , Adsquare, Eyeota, Freewheel, Global Data Resources, Integral Ad Science, SAP, SAS and Semasio.
We remain an open platform, however this approach allows for a tailored and resource efficient approach for all partners," Gramigna says.
"We will keep working to establish commonly accepted standards and advanced solutions that help raise the bar for the industry.”
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