TV and cross-media advertising delivery platform Adstream has launched a new social media flagship application, One Social.
The martech company has drawn on 15 years of marketing creative asset management and delivery experience to develop one seamless platform to manage publishing across Facebook, Instagram, Twitter and YouTube.
The new software has been built for volume and will complement the current Adstream offering on TV, digital out-of-home (DOOH), print, radio, digital and programmatic.
Users can gather and organise all social media content in Adstream’s asset management platform.
One centralised dashboard allows them to publish paid and organic content directly to different social media channels and accounts from one consolidated content library.
As a result, this provides the ability to schedule social publishing at scale while maintaining full control over the assets under one secure login.
Adstream chief technology officer Katie Nykanen says the new tool was built to help marketers, agencies and social media professionals keep up with today's climate of rapid content consumption and current trends, discussions and news.
"Social publishing has become a time heavy and costly process involving multiple platforms and content management challenges," Nykanen says.
"But it is likely that these challenges will only become greater in coming years, so we wanted to create a forward-thinking tool that would deal with social media content at scale.
"One Social allows our customers to publish or unpublish content on up to 150 social profiles with just a few clicks. This not only provides greater visibility over ongoing social strategies but it provides more control and governance, saving hours of time that can be better spent making this content more effective.”
Adstream CEO Daniel Mark says One Social will bring greater control and scalability to the social media content supply chain.
"The advertising and media industries have been bowing under the weight of demand to deliver quality social content. Not only have the number of platforms that advertisers must deliver to increased but they have become more complex," Mark says.
"A single global brand can have more than 100 social media accounts, how on earth can a brand manager have control? We couldn’t be more thrilled to launch a product that will help to bring the industry up to speed with this growing social content demand and allow agencies and marketers to do what they do best.”
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