Sally Waghorn has been appointed managing director of Queensland-based Ads On Wheels
She will head the recent partnership between Australia’s largest privately owned transit advertising business, Go Transit Media Group and Ads On Wheels.
Waghorn has had a stellar career in sales, most recently as digital sales director for News Corp Australia.
“I am really excited by this newly created role and it’s a great career progression for me after lengthy stints in digital, print and radio. I am absolutely loving having a fresh, unique way to connect Australian brands with the community to help them grow," she says
“The beauty of Ads On Wheels is that it allows advertisers to have 'fleets' of drivers promoting their brand, allowing them to be seen everywhere from driving the highway, to being parked at the local supermarket or major events. It’s the simple task of getting clients brands seen in and amongst the people without the clutter of other advertising formats."
Michael Palmer and business partner Daniel Schoonderwoerd established Ads On Wheels in 2017. The app based company currently has more than 16,000 ambassadors across metropolitan and regional Australia promoting businesses and services on their vehicles during their daily commute to work and around their respective communities.
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