Clemenger BBDO has appointed Adrián Flores chief creative officer.
He returns to Australia after more than a decade at agencies including Publicis New York and London, FCB New York, Marcel New York, and VaynerMedia.
He joins from New York-based Robot, the brand consultancy arm of The SpringHill Company, a consumer and entertainment group co-founded by basketball legend LeBron James and his business partner Mav Carter.
Flores spent three years as vice president creative at the marketing and media powerhouse, connecting clients including Google and Fortnite.
“Clems is iconic both at home and abroad for a reason," he said.
"I’m extremely excited to be part of its next chapter alongside a truly world-class team that’s famous for making famous work.”
His appointment is a part of a string of senior hires made following CEO Dani Bassil’s return to Australia in 2023.
She has appointed Simon Wassef chief strategy and experience officer, Anita Zanesco chief growth officer and Anita Deutsch-Burley and Georgie Winton managing partners.
“The CCO appointment means we now have a leadership trio of Aussies - Simon, Adrián and myself - with deep experience across brand, digital and social, as well as global perspectives on the work and industry," said Bassil.
"We’re doing things differently, better, with more diversity, and challenging the status quo. That’s what these signings are about. We’re not just signaling an intention. We’re delivering on it.
“I have no doubt Adrián’s energy, talent, and modern way of building brands will have a huge impact on our work, clients, culture and agency. I’m ecstatic he’s coming home to join the Clems family.”
The arrival of Flores , born in Mexico City and raised in Toowoomba, Queensland, is a milestone in the evolution of the agency. “When I left Sydney for the UK 20 years ago, I never dreamt an agency leadership team could be made up of three immigrant kids. Now, here we are," said Bassil.
Flores takes up his role May 20.
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