Adobe kicked off Adobe Summit 2023 by unveiling a range of product innovations across Adobe Experience Cloud and Adobe Creative Cloud.
Adobe also debuted Adobe Sensei GenAI services, including Adobe Firefly - a family of creative generative AI models, first focused on image generation and text effects - as well as new generative AI innovations across Adobe Experience Cloud to power end-to-end marketing workflows.
The Adobe Firefly services will be integrated natively in Adobe Experience Cloud as a co-pilot for marketers. Sensei GenAI will leverage multiple large language models (LLMs) including Microsoft Azure OpenAI and FLAN-T5 within Adobe Experience Platform, depending on unique business needs.
Also announced was new Adobe Product Analytics and a reimagined content management solution enabling marketers to self-serve website and mobile app edits.
And Adobe Express for Enterprise, empowering anyone within an organisation to rapidly create and iterate content, regardless of their creative skill leve.
PlusContent Supply Chain, connecting popular tools for planning, creating, reviewing and distributing creative collateral .
Anil Chakravarthy, president of digital experience business at Adobe: “As the digital economy continues to expand, profitable growth will come from connecting the complete customer experience - from acquisition to engagement and retention.
“Our latest Adobe Experience Cloud innovations uniquely connect customer experience creation and management, empowering brands to efficiently scale, unify and personalize digital experiences across surfaces, and achieve sustained, experience-led growth.”
Adobe Summit returned to Las Vegas for the first time since 2019 in a hybrid in-person and online format.
Speakers and industry leaders presenting at Summit include screenwriter and director Aaron Sorkin, comedian and actress Tig Notaro, NFL players Peyton Manning and Damar Hamlin, Eli Lilly CEO Dave Ricks, Prudential Financial CMO Susan Somersille Johnson, T-Mobile EVP and CDO Marcus East and AMD chair and CEO Lisa Su.
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