Adobe launches Experience Platform in Australia and New Zealand

By Paige Murphy | 11 February 2020

Adobe has upped its investment in Australia and New Zealand with the launch of Adobe Experience Platform now available for the region.

Adobe Experience Platform is an enterprise-grade platform for CX management. 

The platform has been built locally on Microsoft Azure’s data centre infrastructure. 

Businesses in Australia and New Zealand will have access to various services and applications it supports, such as Real-time Customer Data Platform (CDP) and Adobe Experience Manager as a Cloud Service.

Tabcorp is one of the first local brands to take advantage of the local data centre to use Adobe Experience Platform.

Luke Waldren, executive general manager – marketing, customer and product for Tabcorp’s wagering and media business, says delivering "superb" experiences and understanding its customers is part of the business strategy.

“To achieve that, we are using technology to enhance our digital and data capability. Adobe Experience Platform is a critical piece of the puzzle, bringing data from different parts of the business together to give us a more accurate view of our customers in real time," Waldren says.

"We are analysing and acting on millions of data points to ensure we are providing the best and safest environment for customers. Adobe Experience Platform is helping us achieve that goal with an increased level of certainty and accuracy. As it is an open platform we can connect it to our existing technology and enhance those investments as well.”

The Microsoft Azure Australia data centre will enable Australia and New Zealand businesses to have access to Adobe’s latest innovations faster and more efficiently.

It also allows brands to keep critical customer information, including personally identifiable information, on-shore.

Suzanne Steele, Adobe managing director, Australia and New Zealand, says the investment forms part of a larger commitment the tech company is making in the region.

“Australia and New Zealand businesses are innovative and forward-thinking. They understand that to drive more business value, they need to deliver personalised experiences at scale, and are willing to invest to achieve this," Steele says.

"Since the launch of Adobe Experience Cloud almost three years ago, we’ve seen a majority of our local banks, telcos, airlines and other major brands adopt Adobe as their gold standard for marketing technology. We expect this to continue, and therefore are investing – both in terms of local support and technical innovation.”

Adobe’s Australia and New Zealand business is one of the fastest growing regions for Adobe, with double digit headcount growth year-on-year for the last three years.

To support this and future growth plans it has expanded its Sydney office to add 2787 square metres and has doubled the number of seats available.

Adobe’s Melbourne office will also relocate to a new and larger space at the end of the year, located at 101 Moray Street, South Melbourne, providing additional space for more desks, meeting spaces and breakout areas. 

In New Zealand, Adobe recently appointed Colin Rebairo as the country manager.

Rebairo brings more than 20 years of experience in business transformation, as well as CX and marketing automation, and is building a New Zealand team to provide the tools local businesses need to design and deliver digital experiences. 

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