AdNews TV: Why brands need to focus on the $2.5 trillion Millennials market now, for the future

By AdNews | 23 April 2014

Former Omnicom heavy and current global CMO at Acer, Michael Birkin, gives a sweeping view on the coming powerhouse Millennials demographic. With a long career in adland and now on the brand owner side, Birkin also proffers some tips to agencies on how they need to operate. Birkin was a keynote at the AANA-WFA Global Marketer Conference in Sydney in March.

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