ADNEWS TV: Kellogg's, Kimberly-Clark and Unilever big guns like what they see at mLab

By AdNews | 27 August 2013
Like local news, but newer.

More of Australia's top marketers had a glimpse of the future on Tuesday at GroupM's future tech event, mLab.

Paul McIntyre heard from Clive Stiff, chairman & CEO Unilever ANZ, Julian Croft, senior marketing manager ANZ at American Express, Natalie Waser, assistant brand manager at Kimberly-Clark and Kellogg's marketing chief John Broome.

Stiff said some of what he saw was definitely "applicable now" for Unilever, Amex's Croft said Facebook's scale and targeting techniques could not be ignored while Broome was left "like a kid in a lolly shop">

Take a look at what they made of mLab day two below.

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