AdNews TV: Is programmatic most cringe-worthy buzzword?

By AdNews | 9 June 2016

AdNews TV was interviewing speakers fresh from the stage at Media Summit 2016. Here's a few highlights from the event.

AdNews journalist Sarah Homewood interviews Media Summit speakers Nine Entertainment Co. chief sales officer Michael Stephenson, GroupM's director of technical operations Timothy Whitfield and VivaKi Australia and New Zealand's vice president Lynn Chealander.

In the clip, Stephenson says the most cringe-worthy buzzword in the industry is programmatic.

Chealander says: "It's not a buzzword but everytime someone comes to me and says I'm not Google, buy me. I say join the club. Not interested."

Check out the first AdNews TV here.

Want more of the Media Summit? You can watch the first highlight reel on the Future of Media here.

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